The Complete Package
A fresh batch of winning designs from the 2017 and 2018 Pentawards
Attract, protect, inform, collect—good packaging is synonymous with multitasking. Creating these ultimate all-rounders calls for a deep understanding of the good, the market, the customer, the environment, the flow of trade—no easy task. Each year, the Pentawards spotlight the ingenious masterminds behind these complex containers and grant their coveted trophies to the cleverest and most innovative designs in the field.
This latest edition of The Package Design Book rounds up the winning designs from the 2017–2018 competitions. With introductory essays, product descriptions, and plenty of images, this book features more than 400 winners from over 40 countries across five main categories—beverages, food, body, luxury, and other markets—and no fewer than 55 sub-categories. The result is an authoritative survey of the best of the best, and a rich celebration of packaging for what it is: the premiere league of design.
“A wonderful showcase and a global broadcast of the winners’ expertise in package design.”
Pentawards, founded by Jean Jacques and Brigitte Evrard, both designers, is the first and only worldwide competition dedicated to packaging design in all its forms, and is open to anyone associated with its creation and/or marketing. Aside from prize-giving, Pentawards’ mission is the worldwide promotion of packaging design among companies, media, economic and political authorities, and the general public.
Julius Wiedemann studied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the Illustration Now! and Record Covers series, as well as the infographics collection and books about advertising and visual culture.
|Author||Pentawards, Julius Wiedemann|
|Cover||Hardcover with ribbon bookmark|
|Dimensions||cm 23,7 x 25,6|
|Language/s||English, French, German|