The history of the adidas shoe, from early beginnings until today
The adidas story is one of groundbreaking designs, epic moments, and conceiving the all-around sports shoe, worn by the likes of Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, this book presents adidas’s history through 357 pairs of shoes, including one-of-a-kind originals, vintage models, never-before-seen prototypes, and designs from Stella McCartney, Yohji Yamamoto, and more.
“This volume is a tool for inspiration and a treasure trove that showcases adidas’ ambition, identity, and originality.”
— Jacques Chassaing
Concept and photography by:
Christian Habermeier has been working as a photographer and designer since 1989. He taught photography and digital illustration from 2000 to 2006, and also has his own projects in Cuba, Kenya, Nepal, India, Switzerland, and Hong Kong.
Sebastian Jäger studied design at the Georg-Simon-Ohm University of Applied Sciences in Nuremberg, focusing on moving images and photography, where he met former lecturer Christian Habermeier in 2005. Their joint company studio waldeck photographers serves customers from industry and the cultural sector. Since 2011, they have been creating a visual record of the holdings of the historical adidas archive.