À La Carte
Over one hundred years of menu graphics
Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.
Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.
An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.
“Luxuriating vicariously in the pleasures of this book you can’t help but become hungry… for food of course, but also for something more: the bygone days of our country’s splendidly rich and complex graphic past.”
— The Wall Street Journal, New York
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best selling All American Ads series.
The contributing authors:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.
John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World.
|Author||Jim Heimann, Steven Heller, John Mariani|
|Dimensions||cm 14,0 x 19,5|
|Language/s||English, French, German|
|La grafica dei menu americani||Frizzifrizzi.it||www||01-10-2018|
|Collezionisti di menu originali? “Menu Design in America”, è un vero e proprio volume-bibbia||Wine News||www||02-10-2018|
|Menu Design||TG2 Eat Parade||www||30-11-2018|
|I menù? Opere d'arte||Oggi Cucino||01-12-2018|
|150 anni di menù made in USA||Il Venerdì||07-12-2018|
|I menu con le fotografie non piacciono agli chef (ma ai clienti sì)||La Cucina Italiana||www||22-08-2019|