MENU DESIGN IN AMERICA

Jim Heimann, Steven Heller, John Mariani

MENU DESIGN IN AMERICA
Publisher: TASCHEN
Product Code: 9783836520294
Availability: In Stock
Price: 15.00€
MENU DESIGN IN AMERICA MENU DESIGN IN AMERICA MENU DESIGN IN AMERICA MENU DESIGN IN AMERICA MENU DESIGN IN AMERICA MENU DESIGN IN AMERICA

À La Carte
Over one hundred years of menu graphics

Until restaurants became commonplace in the late 1800s, printed menus for meals were rare commodities reserved for special occasions. As restaurants proliferated, the menu became more than just a culinary listing: it was an integral part of eating out, a clever marketing tool, and a popular keepsake.
Menu Design is an omnibus showcasing the best examples of this graphic art. Illustrated in vibrant color, this compact volume not only gathers an extraordinary collection of paper ephemera but serves as a history of restaurants and dining out in America. Featuring both covers and interiors, the menus offer an epicurean tour and insight to more than a hundred years of dining out.
An introduction on the history of menu design by graphic design writer Steven Heller and extended captions by culinary historian John Mariani accompany each piece throughout the book. Various photographs of restaurants round out this compendium that will appeal to anyone who enjoys dining out and its graphic and gastronomic history.

“Luxuriating vicariously in the pleasures of this book you can’t help but become hungry… for food of course, but also for something more: the bygone days of our country’s splendidly rich and complex graphic past.”
— The Wall Street Journal, New York

The editor:
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best selling All American Ads series.
The contributing authors:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the “Visuals” column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.
John Mariani is food and travel columnist for Esquire Magazine, wine columnist for Bloomberg International News, and author of The Encyclopedia of American Food & Drink, America Eats Out, The Dictionary of Italian Food and Drink, and How Italian Food Conquered the World.

#grafica

Book Info
Subject graphics
Author Jim Heimann, Steven Heller, John Mariani
Series #Bibliotheca Universalis
Publication date 2018
Cover Hardcover
Dimensions cm 14,0 x 19,5
Pages 568
Language/s English, French, German
Weight 1.4 kg
Title Publication Date
La grafica dei menu americani Frizzifrizzi.it www 01-10-2018
Collezionisti di menu originali? “Menu Design in America”, è un vero e proprio volume-bibbia Wine News www 02-10-2018
Menu Design TG2 Eat Parade www 30-11-2018
I menù? Opere d'arte Oggi Cucino PDF 01-12-2018
150 anni di menù made in USA Il Venerdì PDF 07-12-2018
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