Behind the scenes of successful logos
300+ International Logos Analyzed & Explained
Deconstructing logo design is THE logo answer book. By analyzing exemplary designs from around the world, it gives you a clear understanding of how to target your market and convey brand values.
A showcase of inspirational design, it is also a practical and problem-solving handbook covering general process and specific detailing. Every logo is deconstructed to show how each element works to make the design an effective one, and case studies walk you through the reasoning behind successful design decisions. Not only will Deconstructing logo design help you design successful, targeted logos, it will also help you explain to your clients how and why they fit the brief.
- Arranged by industry, including: food & drink, fashion & retail, travel & tourism, media & entertainment, architecture & design
- FOCUS ON sections give technical, cultural, and historical background on: form & shape, color, type, alternate formats, developing a full identity, characters & motifs, mixed media & 3D, taglines, refreshing a logo.
Matthew Healey is a brand consultant and graphic designer. He sharpened his design and typography skills at advertising agencies in New York City and Prague, and has worked on successful branding and design projects in both Eastern Europe and the USA. He is a member of the Design Management Institute (DMI), Boston, and has lectured at corporate identity, branding, advertising, and marketing workshops and conferences in Europe, the UK, and the USA.
|Dimensions||cm 19,0 x 26,5|