Jim Heimann

Publisher: TASCHEN
Product Code: 9783836572835
Availability: In Stock
Price: 40.00€

West Coast Wild
California’s architectural anomalies

At the dawn of the automobile age, Americans’ predilection for wanderlust prompted a new wave of inventive entrepreneurs to cater to this new mode of transportation. Starting in the 1920s, attention-grabbing buildings began to appear that would draw in passing drivers for snacks, provisions, souvenirs, or a quick meal. The architectural establishment of the day dismissed these roadside buildings as “monstrosities”.
Yet, they flourished, especially along America’s Sunbelt, and in particular, in Southern California, as proprietors indulged their creative impulses in the form of giant, eccentric constructions — from owls, dolls, pigs, and ships, to coffee pots and fruit. Their symbolic intent was guileless, yet they were marginalized by history. But, over the past 40 years, California’s architectural anomalies have regained their integrity, and are now being celebrated in this freshly revised compendium of buildings, California Crazy.
Brimming with the best examples of this architectural genre, California Crazy includes essays exploring the influences that fostered the nascent architectural movement, as well as identifying the unconventional landscapes and attitudes found on Los Angeles and Hollywood roadsides which allowed these buildings to flourish in profusion.
In addition, California Crazy features David Gebhard’s definitive essay, which defined this vernacular movement almost forty years ago. The California Crazy concept is expanded to include domestic architecture, eccentric signage, and the automobile as a fanciful object.

“Combine a freethinking populace with a desire to reinvent itself, and a climate was created that served as the perfect incubator for the outrageous and amazing.”— Jim Heimann

The editor:
Jim Heimann is the Executive Editor for TASCHEN America. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’S Surfing, Los Angeles. Portrait of a City, and the best selling All American Ads series.

Book Info
Subject photography
Author Jim Heimann
Series VA
Publication date 2018
Cover hardcover
Dimensions cm 21,0 x 28,5
Pages 324
Language/s English
Weight 1.9 kg
Title Publication Date
Viaggio tra gli edifici più originali della California La Repubblica Design www 04-05-2018
Facciamoci un panino tra le zampe del ranocchio gigante Il Venerdì PDF 01-06-2018
California Crazy: quando in America i negozi avevano la bizzarra forma dei prodotti che vendevano Newsfan www 10-06-2018
Pianoforti, dinosauri, ciambelle: "California Crazy" rivela tutte le forme e le follie dell'architettura Il Messaggero www 04-07-2018
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