From rationing to prosperity: American advertising in a time of war and reconstruction
World War II brought unprecedented pride and prosperity to the American people, and nothing better mirrors the new wave of consumerism and progress than the ads of the time.
From Western Electric communication tools (for “the modern battle”) to Matson sea liners (“Discover a new life”) to Seagram’s whiskey (for “Men Who Plan Beyond Tomorrow”) to the Hoover vacuum (“For every woman who is proud of her home”), the flood of products and services for every occasion or whim was practically endless. It’s hard to believe that the company who made your ultra-compact mobile phone was once advertising portable radios with “Motorola: More radio pleasure for less money,” or that Electrolux didn’t have any qualms about using Mandy, the portly black maid, to promote their new silent refrigerators: “Lor-dy, it sure is quiet!” You’ll also find some familiar products that, amazingly, haven’t changed at all over the years, such as juicy Dole pineapples and wholesome Campbell’s soup. Yum!
Cultural anthropologist and graphic design historian Jim Heimann is Executive Editor for TASCHEN America, and author of numerous books on architecture, pop culture, and the history of the West Coast, Los Angeles, and Hollywood. His unrivaled private collection of ephemera has been featured in museum exhibitions around the world and in dozens of books.
The contributing author:
W.R. Wilkerson III is a freelance journalist, songwriter, author of The Man Who Invented Las Vegas (Ciro’s Books, 2000), and co-author of TASCHEN’s All-American Ads of the 40s. His writing has appeared in the Los Angeles Times, The Hollywood Reporter, and USA Today, among others. Wilkerson currently resides in Southern California with his son.
|Author||Jim Heimann, W. R. Wilkerson III|
|Dimensions||cm 21,0 x 27,4|
|Language/s||English, French, German|
|Collection||Taschen 25th Anniversary|