ADVERTISING NOW. TV COMMERCIALS

AA.VV.

ADVERTISING NOW. TV COMMERCIALS
Publisher: TASCHEN
Product Code: 9783822840306
Availability: In Stock
Price: 29.99€
ADVERTISING NOW. TV COMMERCIALS ADVERTISING NOW. TV COMMERCIALS ADVERTISING NOW. TV COMMERCIALS ADVERTISING NOW. TV COMMERCIALS ADVERTISING NOW. TV COMMERCIALS ADVERTISING NOW. TV COMMERCIALS

The very best TV commercials are masterpieces of the art, 30- or 60-second films that make us think, and rethink our attitudes towards a certain brand, product or service. Whether it’s selling the latest Nike sneaker or raising awareness about the danger of speeding, a commercial must communicate its message in under a minute, and only the sharpest creative minds achieve the perfect balance of novelty, entertainment, information and emotional impact. This book-and-DVD package gathers many of the world’s best commercials of recent years, in chapters organized by subjects, such as food & beverage, health & beauty, social & political, technology, and transport. Also included are screenshots, descriptions of each spot, and a credit list.

The Editor:
Julius Wiedemann studied graphic design and marketing, and was an art editor for digital and design magazines in Tokyo. His many TASCHEN titles include Illustration Now!, Logo Design, Jazz Covers and Information Graphics.

#grafica

Book Info
Subject Graphics
Author AA.VV.
Series MI
Cover hardcover + DVD
Dimensions cm 19,6 x 24,9
Pages 384
Language/s Italian, Spanish, Portoguese
Weight 1.6 kg
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