MID-CENTURY ADS (IEP)

Steven Heller

MID-CENTURY ADS (IEP)
Publisher: TASCHEN
Product Code: 9783836529563
Availability: In Stock
Price: 39.99€
MID-CENTURY ADS (IEP) MID-CENTURY ADS (IEP) MID-CENTURY ADS (IEP) MID-CENTURY ADS (IEP) MID-CENTURY ADS (IEP) MID-CENTURY ADS (IEP)

Mad for ads
Advertising for the space Age—Zoom back in time to the 50s and 60s!

Gleaned from thousands of images, this companion set of books offers the best of American print advertising in the age of the “Big Idea.” At the height of American consumerism magazines were flooded with clever campaigns selling everything from girdles to guns. These optimistic indicators paint a fascinating picture of the colorful capitalism that dominated the spirit of the 1950s and 60s, as concerns about the Cold War gave way to the carefree booze-and-cigarettes Mad Men era. Also included is a wide range of significant advertising campaigns from both eras, giving insight into the zeitgeist of the period. Bursting with fresh, crisp colors, these ads have been digitally mastered to look as bright and new as the day they first hit newsstands.

The contributing author:
Steven Heller is the co-chair of the School of Visual Arts MFA Designer as Author Program. For 33 years he was an art director for The New York Times, and currently writes the "Visuals" column for The New York Times Book Review. He is the author of 120 books on graphic design, illustration, and satiric art.

#grafica

Book Info
Subject Pop Culture
Author Steven Heller
Series JU
Cover Hardcover, 2 vols. in slipcase
Dimensions cm 24,0 x 33,6
Pages 320
Language/s italian, spanish, portuguese
Weight 4 kg
Title Publication Date
Agenda HOME PDF 01-03-2012
Comprami qualcosa ICON - PANORAMA PDF 01-04-2012
Spot amarcord TU STYLE PDF 08-05-2012
Pubblicitari vintage ATCASA.CORRIERE.IT PDF www 13-06-2012
The essential Mad Men IL MUCCHIO PDF 06-06-2013
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